After spending weeks or even months building a website that represents you and your business, the last thing you want to do is create a poor user experience because you are missing a crucial page.
Although your website might look absolutely stunning, there may be a few important details left out that can affect your customers' purchase decisions.
We've put together a list of 5 crucial pages that every ecommerce website needs regardless of factors such as industry or company size. So, make sure you have the following pages on your website for a better user experience and increased credibility.
1. About Page
If you are a small business, we highly recommend having an about page. Even if you are just starting off and you think you don't have much to share or don't feel comfortable doing so, try putting at least one paragraph together about your business or yourself. Talk about how your brand benefits customers and what you bring to the table.
On this page, share your values and motivation with your customers. People relate to stories and people more than faceless brands. This is your opportunity to connect with your audience on a deeper level, build trust, and give them one more reason to become loyal customers.
Pro tip: If you have great reviews that you would like to share with your customers, don't hesitate to highlight them on your about page.
2. Products or Services Page
Although this one might sound pretty obvious, the importance of having an informative and accessible product or service page is often underestimated by business owners. As a business, one of your primary goals is to help your customers understand and purchase the services or products that you specialize in. Depending on the nature of your business, you might only need a products page or a services page or maybe even both.
This is even more crucial for small businesses since many of your first-time visitors might not be familiar with your business offerings at all.
We recommend you include at least five high-quality images for each item. If your business offers services and not products, try to include case studies and visuals showcasing your past work for each service.
Pro tip 1: instead of building separate pages for all your reviews and FAQs, we recommend you include related comments and questions for each product or service on the corresponding page.
Pro tip 2: if you sell products online, include your shipping and return information on every product page to make the decision-making process easier for your customers.
3. Contact Page
For a better user experience, your website needs to include a contact page that describes how customers can get in touch with you. Not only are contact pages more convenient for customers, but they also increase the credibility of your website and your business and reassure customers that they can get in touch with you in case they feel the need to do so.
Your contact information should include all the available ways that customers can get in touch with you. Make sure you include a phone number, email address, and all your social media handles. We recommend you also include your operating hours, location and address (if applicable). Keep in mind that all the information on this page must always stay up to date and accurate.
Now, if you want to take it to the next level, try adding a contact form. Although contact forms aren't always needed, some people find them more convenient as opposed to talking to a representative on the phone or writing an email from scratch.
Pro tip: If you don't want to have a separate contact page because your contact information is fully available somewhere on your homepage or footer, add an anchor link. By adding an anchor link, the "contact us" button will appear on your main menu and will simply direct your visitors to the right spot without any confusion.
5. Terms And Conditions Page
Although you are not legally required to have a terms and conditions page, we highly recommend posting a standard terms and conditions page highlighting the basics for clarification purposes.
Essentially, this page is a contract or an agreement between you and whoever is interested in using your service or product. On this page, you can include rules and guidelines within which customers are allowed to access and use the information on your website.
If you create content (photos, blogs, etc.) on your terms and conditions page, mention the intellectual property disclosure and whether or not people are allowed to reuse or share your content.
Overall, keep in mind that your website is a representation of your brand and having a user-friendly, informative, and visually appealing website will most defiantly make a positive impact on customers.
If you are in the process of building your website or elevating your current website, we have a Website Inspiration Survey Quicksheet which you can use to organize your thoughts and ideas.